IBM Supply Chain Campaign: Onboarding
This campaign highlights IBM's innovative use of AI and blockchain to enhance supply chain solutions.
My role encompassed concept development, storyboarding, style framing, and the execution of the design and animation.
One key challenge was the request to integrate Saul Bass's distinctive style with IBM's branding through each of the 4 animations in the campaign. This required a lot of research into his work and extensive use of grid systems.
My roles on the project:
Concept Development | Storyboarding | Style Frames | Design & Animation
